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Radha Chadha, author of ‘The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury' |
Radha Chadha, the author of The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury , is one of Asia 's leading marketing and consumer insights experts. After working with leading advertising agencies JWT, Ogilvy & Mather, Grey Worldwide, and Bates Asia, Radha established her own brand consultancy in 2000 in Hong Kong (www.chadha-strategy.com). She has held senior strategic planning positions, and led the thinking on brands such as HSBC, American Express, British Airways and Mandarin Oriental. Besides India , she has worked on assignments in China , Japan , South Korea , Singapore , Taiwan , Malaysia , Philippines , Vietnam and Hong Kong. Radha is a faculty member of the prestigious Tsinghua Ogilvy Branding States Program, a collaborative effort between Beijing 's Tsinghua University and Ogilvy & Mather. She has an MBA from the Indian Institute of Management, Ahmedabad, with a specialization in Marketing, and a BA in Math from St. Stephen's College, New Delhi . |
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