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 AMBASSADOR
Hindustan Motors' Ambassador was the first car to be manufactured
in India. While the old, stodgy but hardy vehicle has changed shapes
over the years, it continues to retain much of its original appeal.
It largely remains the "official" car of India, ferrying
babus and netas alike |
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 AIR
INDIA (MAHARAJA)
The lovable and now familiar mascot, Maharaja first made his appearance
way back in 1946. Post-independence, the figure with an outsized
moustache, striped turban and aquiline nose, became a world figure
as Air India spread its wings. The Maharaja still exudes warmth
and hospitality |
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 NIRMA
A story of David taking on Goliath. Positioned as the poor man's
detergent during its launch, Nirma became widely acceptable in the
urban and semi-urban market too and has been acknowledged as one
of the greatest marketing miracles of our time. The Nirma story,
which began in 1969, still has a few chapters left |
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 LIJJAT
More than the ubiquitous papad, Lijjat as a brand has come to symbolise
womanpower. For Shri Mahila Griha Udyog, makers of the famous papad,
the journey began sometime in early 1959. Gaining recognition through
the papads, the Lijjat brand now embraces other household products
like spices, bakery products and detergents |
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 BAJAJ
From days of the license raj to today's free-market economy era,
Bajaj scooters have maintained their hold over millions of Indian
households. Be it the Super or Chetak, generations of Indians have
grown up with images of Indian values and ethos that the 'Hamara
Bajaj' campaign has evoked |
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 VIMAL
Only Vimal. The textile brand from the Reliance group became the
epitome of middle-class aspirations and a household name when it
was launched in the 1970s. Today, even after several new products
have entered the Indian market, the suiting, shirting and dress
material from Vimal still retain their brand loyalty |
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 HMT
Many know HMT not as the PSU Hindustan Machine Tools but as a maker
of watches. HMT watches, for long the only ones made in the country,
got wide acceptance among Indians due to the designs, colours and
technology |
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 TATA
The name speaks for itself. The Tata name is synonymous with India's
progress, both on the economic and social front. Be it watches,
automobiles, steel, chemicals, power, hotels or telecom, the plethora
of products represent a respected and widely acceptable brand |
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 AMUL
Undoubtedly the taste of India. For years, the cute Amul girl regaled
millions of Indians with her antics and a plateful of Amul products
- butter, cheese, milk or chocolates. From the sixties to now, the
catchy lines of the Amul ads have added another flavour to the taste
of the products |
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 On
India’s 56th Independence Day, we present seven random lists for
our surfers to mull over and react to. They are as much about ideas, things
and people we hate as they are about personalities we admire. One list
even refers to ten things that should be free in India. The listings are
quirky, provocative and opinionated and therefore not necessarily supported
by popular sentiment. So feel free to let go the brickbats! What’s
more, each list has nine entries, with the tenth spot left open so that
you too can have a say in the completion of this special I-Day exercise.
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