So far as business is concerned, Manoviraj is excellently organized. Says the designer who tied up with the UB Group to launch his second label, Kingfisher Line By Manoviraj Khosla in '95--"Any buyer can order any amount of any style. The clothes are affordable and wearable.''

Though he is not very sure of how the very first India Fashion Week will do business-wise. "Everybody wants it to be a success,'' he says, "No one can say for sure how much business will actually be transacted, but it is a definite first for the industry.

The fact that so many designers have got together indicates a serious effort to reach out to a lot more people across the country than are being reached today.

Once designers and mills start working together (as they do in the west) the entire business will become more professional. Our sense of design and our fashions are comparable to any place in the west.''

On his philosophy of fashion, Manoviraj says, "I think fashion is a style and with that style come a lot of other things. Fashion doesn't necessarily have to be very expensive; it should be reachable to a variety of people and this is what we hope to do now with IFW.''