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One thing that you cant miss this season is the abundance
of colour. It started with clothes and now it seems to have penetrated
down to jewellery. Setting a trend was Tanishq, who recently unveiled
their lightweight colour collection at the Taj Mahal Hotel on Thursday.
Exquisite designs of neckwear, earrings, pendants and bangles in
22 karat gold embellished with colourful beads, enamel and stones
were introduced by Tanishq that will be available at 66 boutiques
in 51 cities across the country.
Globally, colours are a rage and we wanted to be the first
ones to capitalise on it here. Weve used various stones like
garnets and sapphire that help one co-ordinate jewellery with their
wardrobe. Whats more, they are priced quite affordably as
one can get a neckpiece for as low as Rs 10,000, said Bhuwan
Gaurav, Head, North India, Tanishq.
Dressed in a simple cotton sari with a matching lightweight coloured
beads set was Veetika Joshi, Brand Manager, Tanishq, who operates
from Bangalore. These pieces of jewellery can be worn by people
of all age groups at different occasions. Be it a wedding reception
or for a lunch date out with your friends, theyre perfect,she
said.
The launch also saw Calcutta based artist Sudip Roy work his magic
on a white canvas to show the various colours that have been used
by Tanishq in this collection. Tanishqs designer Anjali Lal
was also present for the launch. Colours add that extra sparkle
to ornaments. And Im glad this company has taken the first
to come up with an entire collection of jewellery in stones, as
opposed to others who just have a few pieces , she said.
Gold has always been viewed as an investment for Indians and there
couldnt be a better way to invest in this jewellery that is
both precious as well as trendy. So gear up to flaunt the latest
ornaments in trendy colours this season!
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