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A BLEND OF MISMATCHED COLOURS
Asmita Aggarwal (HT City)
Aparna
Jagdhari may be just two years old in fashion designing but shes
perfected the right look for her trendy, western wear label. The
young designer from NIFT is now gearing up to showcase her Autumn
2002 collection at IFW at Taj Palace later this evening.
Says the DPS (R K Puram) product: Fashion
school is essential for everyone because it teaches you the basics
of pattern cutting. Maybe those who dont do western wear can
still design without it, but for me it was a great learning experience.
Designing is a technical thing. It has nothing to do with talent.
Western wear is my forte and Ive never thought of dabbling
with zardozi or mokaish in Indian wear.
Aparna has designed theatre costumes several times
in the last two years, her latest venture being Meera Alis
Fakir of Benares where she did about 200 costumes. Theatre
is dramatic, so theres a lot you can actually do there, unlike
my ready-to-wear line, which is simple but colourful, says
Aparna, whose pret line will be priced between a reasonable Rs 600
to Rs 4,500.
Coming from Rajasthan, Aparnas focus remains
fusing solid Indian colours such as firozi, rani pink and jamni.
I dont use the same hue in different shades. Instead,
mismatched colours are used to create a smocked blouse. As the look
is minimalist, I dont believe an overdose of embellishments
is counted out, says Aparna.
So, beads are included for detailing, there is a
bit of embroidery only on the neck and hemlines as well as seams
rather than create motifs. I make gathers before cutting the
outfit, so it textures the garment, says Aparna who retails
from Ogaan (in Santushti) and Ensemble (in Mumbai).
Her collection includes tiered skirts with three
layers of contrasting colours and fabrics such as cotton, voile
and some silk.
Though LIFW has its disadvantages, for Aparna it
has meant wide exposure and a chance to share the platform with
some of the best in the trade.
Last year in Mumbai I had no infrastructure
to execute the orders, but this time Im well-prepared,
concludes Aparna. And going by the concepts and creations that Aparna
has in mind and on display, LIFW can look forward to some real stuff.
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