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| APARNA JAGDHARI | A SMALL SHOP (ANSHU A. SEN) | ASHISH PANDEY | ||
 After
graduating from NIFT, Delhi she worked on product, computer aided design, textile-weaving
projects and designed costumes for several plays. Realising that fashion was her
true calling she established her store - Freefalling - in 1999. She describes
her silhouettes as basically western but with an Indo-western look. Colour is
the very essence of expression, and the main focus in her clothes is colour blocking.
Bold colours are juxtaposed in a graphic style. Her clothes allow the freedom
of self-expression in that they can be worn as separates or combined in various
ways. The look can be very bold, or more subdued. Freefalling clothes are supplied
to Ensemble and Melange in Mumbai, Ogaan in New Delhi, Ffolio in Bangalore, and
Taj Khazana. Having done two research and design projects in Himachal, she is
very interested in research work and the exploration of the rich textile heritage
of India with the modern methods which are being explored around the world |
 After
finishing her course in Fashion Designing from NIFT in 1997, with an award winning
collection, Anshu went on and launched her label 'A Small Shop' in December 1998.
Anshu's clothes are vibrant, using a palette of colours, simple yet interesting
shapes and traditional hand crafted detailing reworked in the contemporary context.
The styling is largely casual and easy to wear. The look is not about an age group
but more a certain mind set, and is targeted towards those who are willing to
have some fun with clothes! |
 A
graduate of NIFT, Ashish Pandey designs clothes for weddings and semi-formal dos.
Though Ashish's collection consists of mainly Indian outfits like sarees and lehengas,
he also designs Indo-western wear. The highlight of his designs is his subtle
surface ornamentation done on natural fabrics, particularly silk. His fascination
for the Mughal era is reflected in the kind of embroidery that he does. Motifs
inspired by those seen on the monuments, or on artefacts, which can now be seen
only in museums, is a prominent feature of his designs |
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| ASHISH SONI | ROHIT GANDHI & RAHUL KHANNA | DEEPIKA GOVIND | ||
 Ashish
graduated with a bachelor's degree in Design & Clothing Technology from India's
most respected Institute, the National Institute of Fashion Technology, New Delhi
in 1991. He further proved his mettle both as a designer as well as an entrepreneur
by successfully establishing & positioning his label, standing for nothing
short of painstakingly high quality & design. Soon after, Ashish launched
his own label "Ashish Soni". Ashish's intuitive and original sense of
style, his panache and originality combined with impeccable garment construction
ability brings forth stunningly simple yet dramatic garments. Ashish's imagination,
creativity and ability to create designs for men and women rapidly gave his label
a reputation of quality and style. Ashish's creativity is rooted in a fiercely
Indian family background, enlarged by western influences through an education
largely abroad. In addition to his considerable domestic presence, he has also
participated in shows/fashion events at Bangkok, Hong Kong, Singapore, Tokyo,
London, New York and Paris |
 ROHIT
GANDHI- After graduating and working with a New York based fashion house for five
years, he launched H2O, a brand of mens' shirts and ties for the domestic market.
After the success of H2O, he teamed up with designer Rahul Khanna and launched
'CUE'.RAHUL KHANNA-After completing a course in Apparel Merchandising at NIFT, he worked as a freelance designer and stylist for various leading export and fashion houses in New Delhi and Mumbai, in 1998 joined designer Rohit Gandhi and launched 'CUE'. Their collections are based on Straight-Line clothing; retaining the very basic elements of style & quality, and keeping in mind the increasing demand for western wear in India, which has been ignored in the past. At Cue, they celebrate style and simplicity and this is reflected in their clothes |
 Deepika
believes that style is simplicity. Her clothes have a defined cut, and portray
a very contemporary look. She retails at her own store Divinite and has other
retail outlets and individual buyers across the country. She retails under four
labels. Label 1 is Abstinence: A purist line. Fabrics being the starting point
of purity, she uses special hand woven fabrics and works together with the weavers
to create fabrics according to her vision. Label 2 is D2G (D-square-G): This is
her Ready-to-wear line. Her prêt collection has the cutting edge of modernity,
and is known for its wearability. Label 3 Aura: This is her ornamental, more ostentatious
line. Unique eveningwear and garments ideal for a trousseau. Label 4 Dee: A line
of accessories, which she is currently working on.Versatility truly seems to be her strength, as she has also branched into menswear. Not being satisfied with the designing aspect alone, she has styled several shoots and ad campaigns for prominent magazines and she has been a fashion columnist with the Times of India, Bangalore |
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| SHALINI & PARAS | JATTINN KOCHHAR | SONALI MANSINGKA | ||
 In
Geisha's Designs' collection for the fashion week, the Orient caresses the silhouettes
of the garments that have a hint of the western in them with a contemporary look.
The garments are crafted to seduce the feminine form. Georgette and crepes embellished
with sequins and beads complement the modern hand embroidery |
 Jattinn
Kochhar believes that it is his ability to amalgamate his soulful Indian heritage
with true urban influence that has been the foundation of his design ideology.
Having no formal education in fashion design has never deterred him in his career.
Simplicity with absolutely clean and defined lines has been the hallmark of his
creations. He enjoys designing simple, practical lines both for men and women.
Keeping in mind the urban lifestyle of his clients, he lays major emphasis on
a basic design, which can be worn both casually as well as formally by just changing
the accessories. Strappy, slinky eveningwear for women and trendy semiformal attire
for men is an essential part of any of his collections. Having been in the business
for the last 10 years he feels he has matured as a person and also as an artist.
"Keeping in tune with the millennium spirit I have worked on a fusion line,
which reflects my Indianess in truly universal designs, by using a wide variety
of ultra modern fabrics embellished with Swarovski crystals for which I have an
absolute fascination", says Jattinn. |
 The
look of the collection is Rock n' Roll meets Flirtatious Romance. The colours
used vary from white and black to brighter hues of green. Fabrics used are mostly
cottons, georgette and silk blends with some micro fabrics as well |
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© Hindustan Times Ltd. 2002.
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