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Sir Roger Moore Sir Roger Moore
Actor and Ambassador, UNICEF

Sir Roger Moore, better known as James Bond, the fictional British spy he so well portrayed, has earned world-wide acclaim both as an actor and as a humanitarian.

Born on October 14th, 1927 in Stockwell, London he completed his school education at Dr Challoner's Grammar School in Amersham, Buckinghamshire, England. He made his cinematic debut in 1940s as an extra. He went on to carve a niche for himself in the world of television. His most notable roles on television were that of St. Templar in The Saint, Ivanhoe, and as the lead actor of The Persuaders.

In 1971 he signed to play the James Bond, secret agent 007 in the film Live and Let Die. Till date he is the longest serving James Bond actor - a full fifteen years from 1971 to 1986 and acted in 7 Bond movies.

Sir Roger Moore has earned many recognitions and awards. Notable among them were the Commander of the British Empire (CBE), in 1999, and Knight Commander of the British Empire (KBE) in 2003. Sir Moore today, devotes most of his time to humanitarian efforts. He has been serving as an ambassador of UNICEF since 1991.  

Roger Moore is one of UNICEF's most ardent supporters and represents the charity in numerous fund-raising and awareness activities. He has devoted much of the last ten years to working for the organization, and is now one of its goodwill ambassadors.

He has done much to raise awareness and the all-important funds, as UNICEF depends totally upon donations to survive and do its good work. Initially as a special representative for the arts, Roger's apolitical approach - whereby he would meet with both sides in a conflict-soon won him great acclaim as a valuable diplomatic representative, and as such he was 'promoted' to be a goodwill ambassador: the highest title a celebrity can hold within UNICEF.
"At the time I joined the organization", Roger recalled, "the Rights of the Child was being ratified. UNICEF is now in over 160 countries and 191 countries throughout the world are signatories to the Rights of the Child convention. And so you have to remind governments of that, and I make a nuisance of myself in that respect."

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