Mr. Alessandro M. Ferreri started his career with a graduate degree in management from the Polytechnic University School of Turin, Italy. He then joined the Aeffe Group, which include Alberta Ferretti, MOSCHINO, Narciso Rodriguez, Pollini and Jean-Paul Gaultier, in 1997 as Director of Production.

His interests soon got extended to other areas of the business focusing himself on Eastern markets, from Egypt to Saudi Arabia, from India to Japan.

Mr Ferreri is now handling the accessories, shoes and the ready-to-wear market with equal expertise by strategically positioning the brands of his group with careful precision in each country.

He has been responsible for the highly successful launches of MOSCHINO flagship store in Mumbai at the Taj Mahal Palace and Tower, and of the second stunning Pollini boutique in Dubai. These have been just a few among many other success stories that he's been responsible for.

The Aeffe Fashion Group is committed to opening ten new boutiques in 2006, among which are points of sales for Alberta Ferretti in Jeddah, Doha, Manama and Jakarta, and for MOSCHINO stores in Riyadh, Doha and New Delhi.

As General Manager for Asia and the Middle East, Mr. Alessandro M. Ferreri is responsible for both retail and wholesale operations for the portfolio of brands under the Aeffe Fashion Group.