Mr. Armando Branchini is an economist and a professor of Management of Luxury Goods and presently teaches at Bocconi University.

In 1992, Armando Branchini was among the promoters of Altagamma, the association of top-of-the-range Italian companies, of which he is Secretary General.

In 1987 he founded InterCorporate Strategie e Impresa company in Milan together with InterCorporateGroup, of which he is Deputy Chairman. Since then he has worked in the area of corporate strategy, marketing and international marketing, in the luxury consumer goods and top-end services area.

In 1983, as Deputy Chairman of Ente Moda he repositioned Pitti Uomo and opened the trade fair to international exhibitors and relocated it to the Fortezza da Basso.