Cine Blitz was the new magazine to be launched
in the market
in the year 1974, which already had Stardust ruling the roost.
What probably could give it a flying start? The
whopping idea came from The Big Chief of Blitz, Russi Karanjia,
a great stickler for cleavage on the cover. He said, "Catch
an actress streaking and put her in Cine Blitz.
The idea stuck. But who would do it ? Rita Mehta,
Russi Karanjia's daughter and the editor of Cine Blitz suggested
Rita, "I asked her if she would streak across the streets of
Mumbai and she agreed. We decided upon doing it early in the morning
when the roads are deserted.
The venue chosen was near the Flora Fountain in Mumbai. Taiyeb Badshah
was the photographer.
We had the first photosession at the Flora Fountain. But Protima
was unhappy with the pictures. She said that her breasts were sagging
and she asked for a reshoot.
So, the other shoot was done at the Juhu Beach.
But it is unfortunate that for a woman who has otherwise always
been so forthright and frank should want to hide this."
That the streaking was stagemanaged is also borne
out by Shobha De then Rajadhyaksha, who was among Protima's contemporaries
in the modelling world.
Mahesh Bhatt who also belonged to their group
and was a close friend of Kabir Bedi said: "The streaking was
meant to be a liberated, progressive statement endorsing the view
that one is free to express oneself how one wants. But when Protima
saw that her freedom of expression was looking like a publicity
stunt for a magazine, she probably backtracked and gave the version
that the picture was taken when she was part of a nudist camp in
Goa and later the image was superimposed on a backdrop of a beach