Aparna Chandra

  • HindustanTimes.com, PTI, NEW DELHI
  • |
  • Updated: Jul 15, 2003 15:52 IST

A graduate of the National institute of Fashion Technology, Aparna obtained her Diploma in Fashion Design in 1992.

Aparna is one of the most promising fashion designers working in the business today, with her own label retailing through a number of prestigious fashion outlets in the country.

While studying fashion designing at the National institute of Fashion Technology, she was selected by the late Rohit Khosla, who pioneered fashion in India, to intern with him.

After graduating in 1992, she launched the 'Aparna Chandra' label. Since then she has integrated her influences and fine-tuned her vision, and today her signature style combines classic elegance and contemporary flair. Unaffected and understated, sexy but never vulgar, with flawless cuts and an obsessive attention to detail, her clothes today mirror her personality, and stand distinctly apart from the me-too breed of designers who have inundated the fashion market.

Aparna's highly individualistic fashion sensibility is well renowned. Very young and hip. Her designs are simple, sensual and ...well ...minimalistic. Out with opulence, the screaming for attention look... And in with a 1ot of skin, simp1e cuts and sty1e. She describes her clothes as extremely wearable reflecting the personality of the wearer, asserting a quite, stylish and sexy confidence, a sharp whisper in a room full of loud people.

At present Aparna runs an independent design studio in New Delhi. She shows her clothes at Ensemble-Mumbai, Ensemble-Delhi, white-Delhi, evoluzione-Chennai.

Besides her work as designer, Aparna is also a highly successful fashion stylist, and is responsible for the look of many high profile advertising campaigns including Ray Ban, OCM Suiting, Orion Biscuits, De Beers, Motorola and Van Heusen among others.


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