Circular or oval-shaped visiting cards are becoming the latest trend in this city as people get more influenced by vastu in hopes of better business prospects.
The ancient Indian science has propelled demands for cards designed according to its tenets.
"Nowadays some people are taking every care for printing visiting cards according to vastu, which they claim will help them outsmart business rivals," Atul Vyas, a printer, told IANS.
"On an average 25-30 percent of the people who get their cards made want it printed as per vastu. The demand for such kinds of cards is increasing," said Vyas.
Vastu, which lays down canons relating to architecture and town planning, suggests suitable sites for construction and the methods for it for betterment of an individual.
"Call it growing awareness among people for vastu or their superstition, but people have become more conscious about application of vastu tenets on their visiting cards. Some people ask for circular or oval-shaped cards while others demand that the top and centre of the cards are kept empty with no printing work," Vyas said.
For people like Karan Singh, a travel agent, the method seems to have worked. "Ever since I started applying it my business has done very well," he said.
Avinash Sharma, a finance consultant, says he has benefited after he was advised to use a red-coloured visiting card with a special font type.
"Such things do carry special significance, at least for me," he said.