The federation of apartment owner’s association (Fed-AOA) in Indirapuram set up stalls selling arhar dal at a wholesale price of Rs. 125 per kilogram at various Diwali functions in societies across Indirapuram. The initiative has brought residents much needed relief from rising price of commodities.
As one kilogram of arhar dal costs Rs. 180 in retail markets, residents are in a fix since the festival of Diwali also brings in a lot of unexpected expenses.
“We have bought 50 kilograms of arhar dal from the Sadar Bazar anaaj mandi at the wholesale rate of Rs. 120 per kilogram. Most residents don’t even know the wholesale rates and continue to buy pulses at a retail price,” said Alok Kumar, president of Fed- AOA, Indirapuram.
The stalls were set up at the Diwali fair in GC Grand Apartments, Arihant Harmony Apartments and Niho Scottish Greens Apartments in Ahinsa Khand-2, Indirapuram. Each stall had 50 kg of arhar dal, which was sold out in 45 minutes.
“With our busy schedules, we cannot take time out to go to the wholesale markets and purchase pulses at lower rates and hence resort to buying them at retail prices. This initiative has enlightened us about the cheaper wholesale rates. I have also realised that going an extra mile to wholesale markets might be beneficial in the long run,” said Sangeeta Sharma, a buyer at the stall in Arihant Harmony.
A similar initiative was taken up by various societies last year, in which stalls sold onions at wholesale rate of Rs. 40 per kilogram, as opposed to the retail price of Rs. 80.
However, according to officials of agriculture marketing department in Ghaziabad, the retail prices of commodities are not connected to the wholesale prices and the two may have huge difference.
“The margin between wholesale prices and retail prices may go more than 100% because the retail prices are setup by market trends and depend on various other factors,” said Roop Singh, senior inspector from the department.