The city was in a festive mood on Friday with marketplaces witnessing a rush of customers who were shopping for clothes, ornaments, gifts and gold items. Jewellers said they were satisfied with the sale of gold and silver items on the occasion of Dhanteras.
Dhanteras is believed to be an auspicious day to accumulate wealth and residents buy gold and silver jewellery, besides utensils.
Many marketplaces such as Atta, Brahamputra Market, Indira Market, Sector 18 market and Sector 12 market were filled with decorative hangings, flowers and lights.
Traders were also seen using neon and glitter lights to decorate their showrooms and shops.
Shopkeepers at Atta Market said they are satisfied with the sales they have made this festive season, especially on the last three days.
“The response of customers has been superb in the last two days and we have done good business. Earlier, we were disappointed by the low turnout but now we don’t have any complaints,” Avinash, who has a store that sells designer clothes, said.
Jewellers also said they were satisfied by the sale of gold and silver on Dhanteras. However, they refused to divulge their sales figures.
The gold rate (22 carat) in Noida on Friday was Rs 2,893 for 1 grams.
“Dhanteras is a ‘shagun’ (auspicious occasion) for Hindus and it is customary to buy gold. Therefore, after marriage, we have also decided to purchase two gold coins this year,” a recently married shopper at the Atta Market said.
The gold rate in March was Rs 29,800 for 10 grams. Experts believe that the drop in gold rate, despite Dhanteras, is due to a weak trend in global markets.
“This year’s business on Dhanteras has been decent despite bad market conditions due to the recession. We are satisfied with the sales,” Grijesh Jhunjhunwala, a jeweller at Atta market, said.
Shop owners also said that residents did not prefer to buy Chinese goods this year. “We have decided to use only diyas for Diwali and boycott Chinese lights. India is at a crossroads with Pakistan and China is supporting a terrorist state. In these circumstances, we have decided to promote swadeshi (self-made i.e. produced in the country) goods,” Kamal Pushkaran, a trader at Brahamputra Market, said.
Rajiv Sharma, a shopkeeper at Atta market, who sells lights of Indian make, explained the complex economics behind Chinese and Indian products.
“I buy the Indian made lights from Chandni Chowk for Rs 240 each. The LED inside these lights is Chinese and the outer layering is Indian. We call it ‘jugaad’ light. I also sell Chinese lights and they cost around Rs 75. Customers have the option to choose from both the products,” Sharma said.