Noida rings in the Diwali spirit with Shilpotsav | noida | Hindustan Times
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Noida rings in the Diwali spirit with Shilpotsav

Entrepreneurs from Rajasthan, Uttar Pradesh, Haryana, Jammu and Kashmir, and Gujarat were seen displaying state specialties, be it food or the handworks of weavers and artisans.

noida Updated: Oct 09, 2017 22:27 IST
Vaibhav Jha
Over 350 stalls of arts and craft material, clothing and accessories have been put up by the artisans' at Shilpotsav festival.
Over 350 stalls of arts and craft material, clothing and accessories have been put up by the artisans' at Shilpotsav festival.(Virendra Singh Gosain/HT PHOTO)

You know the countdown to Diwali has started in Noida when the annual arts and crafts fair ‘Shilpotsav’ starts.

The 10-day-long fair is organised annually by the Noida Authority. This year, the fair was inaugurated by UP Tourism minister Rita Bahuguna Joshi on Friday evening. The fair is being organised since 2008 to encourage small entrepreneurs and rural artisans who don’t have permanent brick-and-mortar shops.

With over 350 stalls displaying glassware, earthenware, clothing, accessories, home utensils, cosmetics, ornaments and food from different states of India, the fair has started attracting the attention of Noida citizens.

Entrepreneurs from Rajasthan, Uttar Pradesh, Haryana, Jammu and Kashmir, and Gujarat were seen displaying state specialties, be it food or the handworks of weavers and artisans.

“I run a small weaving mill at my house in Mathura. Here I and others weave pure cotton sarees. We offer sarees in the ₹350-₹4,000 price range depending on the intricacy of the design. However, the quality of my product remains same. I have been coming to this fair since its inception in 2008 and I am hope to do good business again this time,” said Akhilesh Kumar Agarwal, a proprietor from Mathura.

Weavers from Kashmir, too, hope that locals would warm up to their shawls.

“This is my first visit to Shilpotsava. I hope that people in Noida will like our stuff. We sell Kashmiri shawls from ₹500-₹4,000. These products are made in Srinagar and then we sell it all across the country,” said Asif, an entrepreneur from Srinagar.

Similar small entrepreneurs from far-off states were everywhere to be seen at the fair.

“We offer Kutch work cushion covers at a price as minimal as ₹50. I buy the Kutch work bags, cushion covers, bedsheets and curtains from the artists in Gujarat. Their work is famous all over India,” said Dinesh Kumar, entrepreneur from Surendranagar.

No desi fair is complete without Rajasthani stalls offering ‘pachak’ and ‘saunf’ (digestives and mouth freshners). Even in this fair, a number of Rajasthani stalls were seen offering a wide range of sweets, digestives, pickles and mouth freshners brought from the desert state.

“Every year, we set up a stall at Shilpotsava and we do good business offering a range of pachaks from Bikaner. Our product range starts from ₹50,” said Moolchand, a seller from Bikaner.

This year, the has fair even attracted foreign entrepreneurs who are hopeful of doing good business in India.

Muan, an entrepreneur from Thailand, is participating in the Noida fair for the first time. “It is our first visit to Noida although we have been doing business in India since many years. We offer ladies’ products including cosmetics, jewellery, handbags, accessories and ornaments. Our price range starts from ₹30,” Muan said.

Amit Srivastava, deputy director of UP Tourism said that the fair has seen decent footfall in the past few days.

“We saw a footfall of 12,000 people on Saturday and similar figures are expected as Diwali gets closer. Footfall’s lean in the daytime because of the heat, but business picks up as the day progresses,” Srivastava said.