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Why Force India Formula One team painted its new cars pink

other sports Updated: Mar 14, 2017 23:18 IST
Agencies
Force India

Force India’s new Formula One cars for the 2017 season was unveiled in London on Tuesday.(Force India F1 team)

Force India’s Formula One cars will sport a new pink livery this season after the team signed a sponsorship deal with Austrian water technology company BWT.

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Team co-owner Vijay Mallya said in a statement on Tuesday that the deal, which will make the cars stand out at the Australian season-opener next week, was one of the most significant partnerships in Force India’s 10-year history.

No financial details were given. “The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our 10-year history,” said Vijay Mallya.

“Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT,” added Mallya of the pink, magenta and silver colour scheme.

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Mexican driver Sergio Perez and French team mate Esteban Ocon will also feature pink on their helmets. Mercedes-powered Force India finished a best-ever fourth overall last season.

Force India finished a best-ever fourth in last year’s Constructors’ Championship and set the target at their launch last month of challenging the top three teams on a more regular basis in the new season.