Force India’s Formula One cars will sport a new pink livery this season after the team signed a sponsorship deal with Austrian water technology company BWT.
Team co-owner Vijay Mallya said in a statement on Tuesday that the deal, which will make the cars stand out at the Australian season-opener next week, was one of the most significant partnerships in Force India’s 10-year history.
No financial details were given. “The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our 10-year history,” said Vijay Mallya.
“Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT,” added Mallya of the pink, magenta and silver colour scheme.
Mexican driver Sergio Perez and French team mate Esteban Ocon will also feature pink on their helmets. Mercedes-powered Force India finished a best-ever fourth overall last season.
New Force India be like: pic.twitter.com/SY5bDlv9Kt— By TobyJDM 🔰 (@ByTobyJDM) March 14, 2017
Force India finished a best-ever fourth in last year’s Constructors’ Championship and set the target at their launch last month of challenging the top three teams on a more regular basis in the new season.