Why Force India Formula One team painted its new cars pink | other sports | Hindustan Times
Today in New Delhi, India
Oct 17, 2017-Tuesday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

Why Force India Formula One team painted its new cars pink

Force India Formula One team’s Mexican driver Sergio Perez and French teammate Esteban Ocon will also feature pink on their helmets

other sports Updated: Mar 14, 2017 23:18 IST
Agencies
Force India’s new Formula One cars for the 2017 season was unveiled in London on Tuesday.
Force India’s new Formula One cars for the 2017 season was unveiled in London on Tuesday.(Force India F1 team)

Force India’s Formula One cars will sport a new pink livery this season after the team signed a sponsorship deal with Austrian water technology company BWT.

Read more | Fernando Alonso hints at McLaren exit after horror pre-season testing

Team co-owner Vijay Mallya said in a statement on Tuesday that the deal, which will make the cars stand out at the Australian season-opener next week, was one of the most significant partnerships in Force India’s 10-year history.

No financial details were given. “The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our 10-year history,” said Vijay Mallya.

“Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT,” added Mallya of the pink, magenta and silver colour scheme.

Read more | Kimi Raikkonen sets fastest pre-season time, remembers racing great John Surtees

Mexican driver Sergio Perez and French team mate Esteban Ocon will also feature pink on their helmets. Mercedes-powered Force India finished a best-ever fourth overall last season.

Force India finished a best-ever fourth in last year’s Constructors’ Championship and set the target at their launch last month of challenging the top three teams on a more regular basis in the new season.