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IIM offers expertise to Games panel

other Updated: Jul 20, 2009 23:38 IST
Sahil Sharma

With the 2010 Commonwealth Games round the corner, the Indian Institute of Management (IIM) Shillong has proposed a “research symposium” with the Games' organising committee.

Initiated by Douglas Turco, professor, Drexel University, Philadelphia, who is also associated with IIM Shillong, the project, which has research and data as the guiding tools, aims to inject increased professionalism in the management of the Games.

Asked if the proposal was a little late, Turco said: “Time is not a problem, we want to help in the research for the Games which will assist the organizing committee take better decisions. Various aspects have to be taken into consideration while organising such a large-scale event. And to take assistance from professionals is not such a bad idea.”

Termed as 'Vision to Victory' the project plans to analyse those areas that go into making an event a success. From sponsorships to spectators and athletes to residents' perception, all aspects will be researched to provide substantial data to the organizing committee.

Systematic, objective and rigorous in-field research will be conducted under the supervision of experienced sports managers to ensure that accurate results are obtained.

For research on this scale, “success models” from the previous Commonwealth Games would need to be adopted. And atop the list is the 2006 Melbourne Games.

“It has to be understood that different countries have different ideologies, hence the research model can't be same.”

“In the case of Melbourne, it didn't require much research, because in Australia 70% of the population is inclined towards sport, in India the rate is 0.4%. Hence, the need for different research methods,” he added.

Another aspect of significance is “legacy building” and success stories from the 1988 Seoul Olympics, 1992 Barcelona Games and 2000 Sydney Olympics have been taken into consideration.

“It is very important to maintain a sports culture after the 2010 Games. Revenue generation from the stadiums is a major task. The stadiums need to witness action from time-to-time to maintain their standards. It is also very important for any city to have world-class facilities so that the athletes can be accustomed to international standard infrastructure,” Turco said.