The Indian Boxing Federation (IBF) has finally found a partner to market the sport in the country. On Thursday, the IBF announced the signing of a lucrative four-year deal with sports management giants Percept.
“It’s great news for the sport. Things are moving in the right direction,” said PK Muralidharan Raja, the secretary of the IBF. The first challenge for Percept will be the upcoming Commonwealth Boxing Championships (CBC) starting from March 10 to 8 in the Capital.
The championship, a test event for the 2010 Commonwealth Games, will feature some of the best teams from the Commonwealth like England, Pakistan and Canada.
Percept will also be responsible for getting sponsors and organising tournaments.
Muralidharan Raja said he was happy that the boxing federation had engaged Percept for developing the sport.
“We are really glad to have them as our partners. We are sure with their help and support we will be able to meet the financial constraints,” he said.
“We will take their help for the smooth functioning of major tournaments like CBC.”
Percept's managing director, Shailender Singh, said the management company would try to make boxing a saleable product.
“Sadly, people in India thrive on entertainment. They will not watch Ranji matches but will come in thousands to watch India-Australia,” he said.
“I am sure with the world's best boxers in Vijender Singh and MC Marykom with us, we will be able to get the Indian masses to help us popularise the sport and therefore attract more sponsors,” Singh said.