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More viewers for CWG than Tests

More people tuned in to the Commonwealth Games than the India-Australia cricket series, show TV viewership figures. Each day of the Games telecast saw a minimum net reach of 2.2 crore. Net reach includes all those who viewed the programme for more than a minute in a day, reports Anita Sharan.

other Updated: Oct 13, 2010 23:34 IST
Anita Sharan

More people tuned in to the Commonwealth Games than the India-Australia cricket series, show TV viewership figures.

TV viewership measurement agency aMap’s data shows that 2.9 crore people watched the opening ceremony of the Games on October 3 between 7 pm and 11 pm, with a peak viewership of 4.27 per cent of India’s total TV audience. The data includes homes that have cable and satellite connections as well as those that don’t.

Subsequently, each day of the Games telecast saw a minimum net reach of 2.2 crore. Net reach includes all those who viewed the programme for more than a minute in a day.

The India-Australia Test played between October 1 and 5 (9.30 am to 5.30 pm) at Mohali saw viewership ranging from 0.44 per cent to 1.62 per cent of the total audience, with net reach lower than 1 crore on all the days.

For the Bangalore Test, which ended on Wednesday, viewership ranged between 0.68 per cent to 1.12 per cent of the total audience. Here, too, net reach was under 1 crore viewers.

It must be noted, though, that the cricket was played largely on weekdays during work hours. The Commonwealth Games are telecast through the day and till late at night. aMap pointed out that the Games were telecast for 14 hours a day while the cricket was on TV for eight hours a day.

Also, the cricket is broadcast on Neo Sports, which is available only in cable and satellite homes whereas the Games are shown on Doordarshan, which has a much wider reach. The Games are being shown on all Doordarshan channels, such as DD Bharti, DD Urdu, DD Sports, DD News and DD National.

Jiniti Shah, vice-president, aMap, said: “On a like-to-like comparison, while 3.2 crore people watched the Tests in cable and satellite homes, 5.4 crore from such homes have watched the Commonwealth Games so far. Non-cable homes delivered an additional 1.2 crore viewers for the Games. Total unique viewers for the Games so far have been 7 crore, while the cricket had 5.4 crore.”

Shah said the hype over India hosting the Games and our athletes winning a record number of golds contributed to the high viewership. “Also, for the cricket, by the time people got back from work, they would only be able to catch the highlights,” she added.

However, she agreed that there was more interest in the Games than the cricket. “Maybe it’s because Test cricket is losing ground to one-day cricket and the Twenty20 format,” she said.

2.9 crore
Number of people who watched the opening ceremony of the Commonwealth Games on October 3, according to aMap

2.2 crore
Net reach — all those who viewed the programme for more than a minute in a day — during the Commonwealth Games

>1 crore
Net reach of India-Australia Tests played at Mohali and Banglore

Why more people watched CWG

* Cricket was played largely on weekdays during work hours (8 hours a day). Commonwealth Games were telecast through the day and till late at night (14 hours a day). By the time most people got home from work, they could catch only the highlights.

* Tests were broadcast on Neo Sports, which is available only in cable and satellite homes. Games shown on all Doordarshan channels, which have a much wider reach.

* Hype over India hosting the Games, our athletes winning a record number of golds contributed to the high viewership.

* Jiniti Shah, vice-president, aMap, also suggested that Test cricket was losing ground to one-day cricket and the Twenty20 format.