The newest innovation in broadcasting at the World Cup has a super hero-sounding name and gives the armchair fan a bird's-eye, 3-D view of the action. It can swing from a thread. Take a look overhead ... It's called the Spidercam.
The tension cable-harnessed camera dubbed the "Spidercam" is making its World Cup debut, suspended 20 meters (66 feet) above the pitch and capable of being pulled back and forth to provide live, overhead images at four of the 10 tournament venues in South Africa. It’s main advantage though, lies in its 3D motion software for enhanced viewing.