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November 17, 2011
Benetton's brash ads
This handout picture released by Benetton shows a photo montage showing Pope Benedict XVI kissing on the lips Egypt's Ahmed el Tayyeb, imam of the Al-Azhar Mosque in Cairo. Benetton backed down and pulled the photo montage.
American death row prisoner Jerome Mallet, in an undated picture taken by Benetton's artistic director Oliviero Toscani for the Italian clothier group's ad campaign titled "Looking Death in the Face".
This handout picture released by Italian clothes company Benetton shows a photo montage showing US president Barack Obama (R) kissing on the lips China's counterpart Hu Jintao.
A Benetton clothing store window covered by posters as part of the launch of a provocative publicity campaign with photo montages showing several personnalities like Palestinian leader Mahmud Abbas kissing Israeli Prime Minister Benyamin Netanyahu on the lips or French president Nicolas Sarkozy kissing German chancellor Angela Merkel.
The Italian clothing company Benetton has run controversial advertising campaigns in the past. This ad portrays moral conflict (the stereotypes of good and evil, symbolized by an angel and the devil).
A 'Benetton' advertisement, showing a photograph of children at labour, is displayed in the courtroom of the German Federal Constitutional Court in Karlsruhe.File photo
American death row prisoner Bobby Lee Harris, in an undated picture taken by Benetton's artistic director Oliviero Toscani for the Italian clothier group's ad campaign titled "Looking Death in the Face".
Photo montages of the pope kissing a leading imam (L) and US President Barack Obama smooching his Chinese counterpart Hu Jintao (R) that was part of a new global ad campaign. People look at photo montages of the new ad campaign of Italian clothing company Benetton in their shop in front of the Trevi fountain in Rome.
The Italian clothing company Benetton has run controversial advertising campaigns in the past. This ad depicts religious and sexual conflict (a priest kissing a nun).
The Italian clothing company Benetton has run controversial advertising campaigns in the past. This ad depicts a cemetery of many cross-like tombstones. The image was created in 1991 during the Gulf War.
The Italian clothing company Benetton has run controversial advertising campaigns in the past. In 1991 Benetton began promoting this ad with a magazine, Colors, devoted to their multi-racial, multi-cultural message.
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