Fashion in the time of games

Updated: Jul 27, 2014 18:07 IST

Commonwealth Games athletes have kept the boring out by exhibiting trendy hairstyles and fun costumes, and designers like the way they have stepped up their style game. “Times are changing. Everyone is looking for a USP — be it style of dressing or accessories. The game, of course, is most important, but athletes now want to show off their individuality. Dressing quirkily helps add to their charisma and the fun factor. The youth connects to it,” says Nida Mahmood, fashion designer. (Text: Aditi Caroli)
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Commonwealth Games athletes have kept the boring out by exhibiting trendy hairstyles and fun costumes, and designers like the way they have stepped up their style game. “Times are changing. Everyone is looking for a USP — be it style of dressing or accessories. The game, of course, is most important, but athletes now want to show off their individuality. Dressing quirkily helps add to their charisma and the fun factor. The youth connects to it,” says Nida Mahmood, fashion designer. (Text: Aditi Caroli)

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