Pumped up kicks

Updated: Jun 22, 2012 19:06 IST

An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach. The Games provide a showcase for new fashions and advances in technology which sportswear suppliers hope will drive sales at a time of economic turmoil in many of their markets, according to news reports. Reuters/Michael Dalder
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An Adidas running shoe is placed on a surface with high speed cameras for testing at the Adidas innovation laboratory in Herzogenaurach. The Games provide a showcase for new fashions and advances in technology which sportswear suppliers hope will drive sales at a time of economic turmoil in many of their markets, according to news reports. Reuters/Michael Dalder

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