The demand for Chinese goods has lost its sparkle, says Grahak Peth director
Suryakant Pathak wants citizens to follow the ‘Be Indian, Buy Indian’ slogan.pune Updated: Oct 09, 2017 17:33 IST
With shopping for Diwali in full swing, market is flooded with various items. Traders and shopkeepers say people are giving more preference to Swadeshi items over Chinese goods. HT spoke to Suryakant Pathak, director, Grahak Peth, the cooperative departmental store on Tilak road to find out more about what people are buying. Excepts from the interview:
As the director of Grahak Peth, what is your opinion about the sale of Made in China products in the city, especially for festive seasons like Diwali?
I never differentiate between an Indian and any other item. A product is only product for me. As Grahak Peth director, I always think about what is the customer demand. A few years back there was a massive demand for Chinese goods. Now you see a different scenario.
What is the scenario now?
There is a decreasing demand for Chinese goods. With Indian-made options available in the market, people prefer to buy the ‘homemade’ articles.
Does Grahak Peth deal in Chinese products?
Grahak Peth is always concerned about the benefit to our customers. No one can give a guarantee about a Chinese-made item,then, why will we sell such items? There is a 25 per cent decrease in the demand for Chinese goods and hence, many shop owners in the city are not preferring Chinese items right now. Indian products are giving tough competition to Chinese goods.
Chinese goods are much cheaper than Indian-made items.
There are three types of customers. One is the cost-oriented purchaser, second is the quality oriented purchaser and third is the patriotic person. Let us drop the third one. As far as the first two are concerned, especially in Pune, people are more choosy. Hence, they are ready to pay a few more rupees for quality. This trend is increasing.Also, according to the export-import figures of 2016-17, our total imports from China is $ 61.8 billion against our export figure of $9 billion, which means we are facing a negative trade of $52.8 billion with China.
Do you think this ‘swadeshi’ trend will catch on?
Yes. As you just visit Laxmi road, Kumthekar road, Raviwar peth and JK markets, you will realise what the market trend is. There is an increasing awareness among people. Border tensions fan the fumes of patriotism as well. Like the slogan ‘Be American, Buy American’ we can also ‘Be Indian, Buy Indian’.