Nearly 1,000 volunteers took a written pledge to exercise their franchise at the marathon was flagged off by R Venkatratnam, divisional commissioner, Jalandhar at Company gardens and culminated at Guru Nanak Stadium in Amritsar.
On the occasion, the signature campaign launched by the administration - where nearly 23,000 people, including the chief guests at the marathon, put their signatures on a 500-metre-long cloth as a part of their pledge to cast vote on April 30 - came to an end.
Besides, especially designed caps and T-shirts embossed with slogans like - 'Mere Desh De Naujawano, Apne Vote De Hakk Nu Pehchhaano' (the youth of my country, acknowledge your right to vote), and 'Tuhadi vote, Tuhadi aawaaz' (your vote, your voice) - were also distributed among rickshaw pullers and auto-rickshaw drivers.
The volunteers were rewarded with discount coupons for food, while the first-time voters too would be entitled to such benefits on the day of polling.
Ravi Bhagat, district election officer-cum-deputy commissioner, said the run and other initiatives were all aimed at spreading awareness among the voters about the need to exercise their right to vote under the Voters' Education and Electoral Participation (SVEEP) scheme.
"A video CD prepared by the administration to educate voters about their right to vote was also released on the occasion, where as many as 1,000 volunteers took a written pledge to exercise their franchise,"he said.
He added that as a part of the voters' awareness programme nearly 50,000 pamphlets would be dropped from an aircraft on April 3 to reach out the voters residing in both urban and rural areas of the district to urge them to vote.
The administration is also using social networking sites such as Facebook and YouTube to inspire the urban populace to exercise their franchise