AAP effect: Cong woos youth on social media

  • Surjit Singh, Hindustan Times, PATTI
  • Updated: Mar 23, 2016 20:02 IST

Flexing muscles for the upcoming Punjab Assembly elections in 2017, the Congress seems to adopt Aam Aadmi Party (AAP)’s strategy to approach youth and woo them on social media in Tarn Taran district.

After constituting social media cells at district level, Congress leaders have extended their campaign in the rural areas of the district which are close to Indo-Pak international border. In Patti assembly constituency, Punjab Pardesh Congress Committee (PPCC) general secretary Harminder Singh Gill has taken the reins of the campaign in his own hands. He is conducting a number of public meetings in the villages for the past few days.

On Wednesday, he addressed an impressive gathering at Booh Hawelian village, during which sizeable presence of youngsters was ensured. While addressing them, he especially raised youth-oriented issues like unemployment, education, drug menace, sports to get them into the fold of the party. In addition, he set up units of the social media cell and National Students’ Union of India (NSUI), party’s student wing, on village level. Navdeep Singh and Armandeep Singh were appointed as president of social media cell and NSUI, respectively. Similar exercise is being carried out by other Congress leaders, including Bhola Singh Shakri.

Speaking to HT, Gill said on the directions of PPCC chief Captain Amarinder Singh, the meetings are being conducted under public contact campaign throughout the state. He said they are laying focus on the teenagers who had just reached 18 and got the right to vote.

“The SAD-BJP government has never realised the actual concerns of the youth such as unemployment, drugs and education. Nor it made concrete efforts to rehabilitate those youth whose life is in danger due to drugs and unemployment. So, we are especially raising these issues in the gatherings which are attended by all sections of the society otherwise,” he said.

He said as the social media is the need of hour, they are creating strong network on this media, which would be beneficial for the party’s future in the age of the Internet. “Under this campaign, we are getting a huge response from the villagers. Till the season of harvesting, we would complete this campaign,” the PPCC general secretary added.

Prior to this, the party constituted a district social media cell and appointed Gurdev Singh Jhita as its president. These measures seem to be taken in view of the AAP’s sway among youth and popularity on the social media, opine various political pundits.

Notably, during his recent visit to certain villages of the border district, AAP national convener and Delhi chief minister Arvind Kejriwal also raised the issue of drugs, which have largely affected the district.

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