Taking a lead in starting their campaign for the upcoming Lok Sabha elections, the Aam Aadmi Party (AAP) has decided to start its telephonic campaign from next week.
Replicating the telephonic campaign, which the AAP tried in the Delhi assembly elections, the Haryana chapter of the party is all set to begin the campaign in the state from January 26.
According to the sources within the party, while the campaign would begin on a trial basis from Friday, it would be launched officially on January 26.
Sources further revealed that the party will rent out 90 phone numbers for each of the 90 assembly constituencies of Haryana. Further, people will receive information according to their constituencies and proximity of the event.
"Although the campaign is on a first time basis, it is very similar to the missed call campaign which took place in Delhi. But this system is innovative in a way that we will have different phone numbers for different constituencies. Further, people will receive calls, text messages and other information on their mobile phones related to information which directly affects them," said Aswant Gupta, AAP convener (Haryana).
"For example if the party is organising a local meeting in Ambala, only volunteers from Ambala, will receive information about the event," he added.
According to the party spokespersons, the respective phone numbers would not only help identify the party the number of volunteers it has from the particular constituency, it would also help them establish the popularity of the party.
Interestingly, the Gurgaon chapter of the party is in talks with the same telecom company, which handled election campaign for many of the party's senior leaders during Delhi's state assembly elections.
According to industry experts, the party's move will have two benefits. Firstly, it will allow the party to know the number of volunteers and members it has in the respective constituencies and secondly, by receiving a missed call, the party would no longer be violating any of the telecom rules.
"Once a person has given a missed call, as per TRAI regulations, he or she will have given their consent to the party to receive calls and messages from the party, and after which the party would no longer be violating any TRAI regulation," Krishan Singh, senior manager at a private telecom company, said.
As per the Telecom Commercial Communication Customer Preference Regulations 2010, telecom operators need the consent of the subscribers in order to send them any bulk messages in case they are registered as Do Not Disturb (DND) subscribers, violating which the telecom service providers can be penalised.