A sedentary lifestyle and an over-exposure to gadgets take a toll on health, especially on eyes. As a result, around 44% of India's population, including children, currently suffers from eye refractive errors.
"In the past few years, there has been a rise in the number of children wearing spectacles at a young age. The reason for this is the increase in our vision activity, while this could be hereditary as well," said Ashish Dayal, retail manager of Lawrence & Mayo, 135 year-old eye wear and eye care brand, which opened its showroom on Lawrence Road here on Thursday.
"At the age of four, the visual skills of the child are completely developed. Based on the data gathered by us while holding visual screening programmes in schools, we have noticed that many children face difficulty in noting down from the blackboard, but are unable to share this problem with parents or teachers. Nearly 50% parents were unaware that their child required glasses," Dayal added.
However, if it goes unchecked, it can lead to eye-related problems. "Ideally, the parents should get the child's eyes tested regularly from four years onwards. Besides, if the parents or teachers notice that the child is having difficulty in noting down from the blackboard or if the distance between him and the television is decreasing, eyes of the child should be got checked immediately," Dayal said.
"Since the ultra-violet rays of the sun can affect the eyes, wearing sunglasses is a necessity these days and not a fashion accessory. Even on a cloudy day or while driving a car, sunglasses, which have specialised lenses offering UV protection, are essential to protect the eyes," said Sneha Iyer, brand executive with the company.
The company, which has been opticians to Mahatma Gandhi, Jawaharlal Nehru and the Tatas, has opened its third store in Punjab. Vivek Mendonsa, marketing director, said besides specialised eye care products, the company would also offer social responsibility initiatives like corporate and school visual screening programmes, eye donation camps and free distribution of spectacles to the needy.