After the Maggi noodles controversy, Nestle India has now stopped selling milk in Moga, where it was supplying "high quality" milk at Rs 64 a litre. The supply was discontinued two days back. Nestle had started the "city milk supply" about a decade ago in Moga, promising chemical-free milk in pouches.
Nestle officials in Moga claimed the discontinuation of milk supply was nothing to do with the Maggi noodles row. They said the supply was stopped as it was no longer an economically viable venture for the company. However, sources revealed that the milk supply was stopped after reports of high dose of chemicals and urea in milk supplied by some reputed brands in the country.
Nestle was selling milk at Rs 64 per litre as against Rs 42 per litre by other brands in Moga.
Head of the human resources department in Nestle's Moga unit Babbar Jeet Singh Bhullar said the demand of Nestle milk was going down due to high price. Even selling milk at such a high price was not viable for Nestle, so the company had decided to discontinue its supply in Moga, he added.
Nestle had set up a milk collection plant in Moga some 50 years ago. The company has a vast network of milk collection booths, almost in every village of Moga.