Again, no bidders for advertising project, MC losing out on revenue

  • HT Correspondent, Hindustan Times, Ludhiana
  • Updated: Apr 17, 2016 18:21 IST
In the past year and a half, the civic body has floated the tender three times for the street furniture project in Ludhiana. (Sikander Singh Chopra/HT )

The tender for the installation of the State of Art Street Furniture project for advertising remained unsuccessful again as no firm came forward to participate in the bid.

The tender that had annual reserve price of Rs 18.75 crore has failed to attract the bidders while the city was divided in four parts for advertising.

Sources said the civic body has floated tenders three times in last one and a half year for the same project but it remained unsuccessful.

BJP councillor from ward number18 , Inder Agarwal blamed that the advertisement mafia has been creating obstructions in the project. “The MC can generate revenue of multi-crores every year if the tenders can be floated in a right way. The MC Ludhiana should follow the working style of Amritsar MC which has been generating good revenue from advertisements.”

He stated If no firm was ready to install street furniture, the civic body could float tender for installation of unipoles only for advertising. There was no check on illegal advertisements in the city.

MC additional commissioner, Ghanshyam Thori said, “We are planning to redesign the tender or reduce the reserve price. After discussing the matter, the tender for the project will be floated again.”

Advertisements are illegally being displayed at different places, including Model Town, Ghumar Mandi, Pakhowal Road and Ferozepur Road. Sources said that many advertisements were displayed illegally without permission outside the MC limits too.

Gaganpreet Singh, a city resident, said, “There is a need to conduct inquiry of advertisements being displayed in the city as the civic body is generating low revenue from advertising. It seems some officials are hand in gloves with the violators.”

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