Advertisement

HindustanTimes Wed,30 Jul 2014

Sarhad becomes subject for Harvard biz school's mini-project

HT Correspondent , Hindustan Times  Amritsar, April 24, 2013
First Published: 18:53 IST(24/4/2013) | Last Updated: 18:54 IST(24/4/2013)

The efforts of Aman Jaspal, the owner of Sarhad, to promote Indo-Pak peace through food served at his food and culture park at the Attari-Wagah border has attracted the attention of the Harvard Business School.

Advertisement


Sarhad, which offers the architectural, cultural and culinary heritage of pre-Partition Punjab in general and Amritsar-Lahore in particular has been picked up as a mini-project for 'Digital Marketing Strategy' by Harvard's MBA class of 2013.

As a part of their elective course, the Harvard Business School

students are required to work with a Small Medium Enterprise (SME) to help it grow through a well-defined digital marketing strategy.

In a communication to Aman Jaspal, Nidhi Sharma, Harvard School's project coordinator said,  “Harvard had been screening business models of interest and came across your venture - Sarhad. We found it quite impressive and intriguing; given the social impact/awareness it is trying to create as a for-profit entity.”

Harvard would do this mini-project under the guidance of Prof Sunil Gupta totally free of cost and a team from Harvard would be visiting Sarhad soon in this regard.

“It is an honour for Sarhad to be selected by Harvard. It will be good not only for our business but, more importantly, for our mission of promoting Indo-Pak peace through food and culture,” said Aman.

he pointed out that there was great enthusiasm in Pakistan for the project, particularly the youth and intelligentsia. “During my several visits to Pakistan, I interacted with the youth and have several friends there. They are all for peace,” he said.

comment Note: By posting your comments here you agree to the terms and conditions of www.hindustantimes.com
blog comments powered by Disqus

Advertisement
more from Amritsar

20-yr-old student found dead at Amritsar college

Mystery shrouds the death of a 20-year-old student of Government Medical College here ever since her body was recovered from the bathroom of the girls’ hostel with a dupatta (scarf) around her neck on Tuesday evening. The police started inquest proceedings after it seemed an apparent case of suicide, but probe is on.

Advertisement

 
Advertisement
Copyright © 2014 HT Media Limited. All Rights Reserved