ATM screens to flash cast-your-vote message | punjab | Hindustan Times
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ATM screens to flash cast-your-vote message

punjab Updated: Mar 12, 2014 23:20 IST
Neha Arora

Next time you operate an ATM (automated teller machine), after the welcome note the screen would show a motivational message urging you to cast vote in the coming general elections.

In a move to encourage more and more voters to cast votes in the elections, the district administration has taken steps to woo voters, especially the youth, through various means.

Deputy commissioner Varun Roojam said the banks have been asked to display a motivational message on ATM screens asking people to vote in the elections.

"The ATM screens across the district will start displaying the messages within two-three days," he said, adding that apart from this a specially-designed van adorned with attractive posters will play songs to encourage people, especially youngsters in rural areas, to enroll as voters.

"We have also tied up with a private radio station to organise motivational shows and seminars on college premises for motivating students to cast their votes," the DC said.

Apart from this, the district administration has roped in colleges to act as partners in this campaign.

The colleges would appoint a campus ambassador each who would further motivate students through various activities. "Principals will choose a student with leadership qualities who will hold activities to motivate students. He or she will also get a special allowance of `2,000 from the election commission," Roojam said.

"We have also roped in some institutes and organisations that have to fulfil corporate social responsibility to provide certificates to a few first-time voters of some targeted booths," the DC added.

"Principals of colleges have also been asked to organise poster-making and slogan-wiring competitions besides organising signature campaigns to make students take the pledge to cast their vote," he said.