Lake Point in Bathinda has become a happening place with a glitzy mall having come up there, which has been attracting various foreign brands. The latest to join the bandwagon is Australia's top pizza brand, Eagle Boys, which recently opened its outlet here, the first in Punjab.
After being neglected for nearly four decades, the lake has become a fad among party lovers.
Soon after the shikaras were started in the lake last year, Peninsula Mall came up nearby, offering a multiplex, eating joints, a shopping complex and fun games. And Eagle Boys opened its outlet here on Sunday.
"We chose the town to launch our operations in Punjab as it has emerged as the most exciting market in the state. Consumers in Bathinda are receptive to new ideas. The feedback from the locals will help us open our outlets in other parts of Punjab," said Pankaj Tetarway, head, Eagle Boys.
Of late, the town has become the favourite destination of pizza companies. It was last year that the first foreign pizza shop, Dominos, started shop here. Soon after, Pizza Hut also opened its store. And now it's the turn of Eagle Boys.
"Lakes have become a high point of the town. So we decided to open our first shop here. People can be seen sitting on the low boundary wall of the lake in the evening and we wanted to cash in on this mood," said Tetarway.
He said, "We are aware that people of Bathinda love their traditional food. So we have launched many products with Indian flavour and named them accordingly. People will be offered a wide variety of Punjabi and foreign pizzas at our outlet."
"The area around the lake remained deserted for long due to its proximity with the thermal power plant. However, things have completely changed in the past one year and now people come here to party," said Baljinder Singh, a lecturer at Baba Farid Group of Institutions, Bathinda.
"Here you can party in the open and can also choose commercial picnic spots which have come up around the lake. I am not surprised Eagle Pizza has opened their outlet here," said VP Vicky, a young contractor.