After various exhibitions, city has also become home to regular fashion shows, including the latest, fifth edition of Punjab International Fashion Week (PIFW), which concluded at a city hotel on Sunday evening.
City residents, who have seen such shows, must be well-oriented about the front scene, but there is so much of energy and hard work equally involved behind the stage. If the back stage managers and show choreographers are to be believed, they say that back stage staff is like backbone of the show and they play a big role to make the show successful.
Fashion show director Lovell Prabhu, who has directed innumerable fashion shows, and is associated with the industry for the past 25 years, said, “Fashion shows are full of glamour for the spectators, but if they take even a small glimpse about what’s happening behind the stage, they will understand that there is so much going on. And more importantly, fashion industry has no retakes and within a short span of time, there is lot to be done.”
Prabhu shared that in big fashion shows every model behind the curtain is given a helper, who assists her with fitting of garment, hair and make-up. “It becomes more stressful if a dress has to be changed within a short span. Here, one has to be very efficient, quick at managing stress,” he said.
For those, who want to make a career in back stage, especially those who are studying fashion designing, he suggests, “Presence of mind, knowledge of the industry, ability of manage people and able to stand on feet for about 12 hours for one show is important.”
Show manager Rahul Wadhva, who stepped into the industry about four years ago, said, “Usually back stage artists or workers do not get much lime light, but in most cases their work is more hard and stressful than those in the front.”
“You may reach any level, but what is important is building healthy relationships in the industry,” they said.
Attractions of last day
The event remained a cynosure for the denizens, as it brought various fashion designers from the country and abroad on common platform to unfold their creative work. The programme got a highly enthusiastic touch when local designer Sonu Gandhi’s round ‘Paramparagat’ opened. Her showstopper was Miss India Universe 2008 Simran Kaur Mundi.
New York-based designer Sanjana Jon, whose origins are Indian, showcased her designs. Her work played around traditional Indian attire, but with western influences. Actror Zarine Khan and wrestler-turned-model Sangram Singh were the shows toppers for her collection. Hair and make-up specialist Ritu Kolentine also showcased her work.