In a move to expand its wings before the civic body elections in the coming year and the 2017 assembly elections, the Bharatiya Janata Party (BJP) is going to intensify its membership drive across the state from December 5.
In a 25-day long membership drive, the saffron party has given targets to its mandal and district incharges and has directed them to meet their targets in order to get higher posts in their respective areas.
The BJP has already launched a 'missed call' membership drive after it came to power in the Centre and the party's state unit is reaching out to people and exhorting them to give a missed call on the toll free number of the party.
The BJP's drive in the state may irk its alliance partner Shiromani Akali Dal (SAD), with whom the former has been going through a rough patch. It may be mentioned that the relationship between the SAD and the BJP soured after the alliance failed to prove its mettle in the last lok sabha elections.
As per the strategy designed by the BJP, the party's activists will personally approach people from all spheres- from rural areas to urban areas, market arenas to industrial areas and religious and education institutions.
"People from each and every corner of Punjab-be it Malwa or Doaba or any region-are eager to join the BJP after the lok sabha elections. We have felt the enthusiasm among the people and have designed the membership drive accordingly," said BJP president Kamal Sharma, who was in the city to address party workers on Wednesday.
When asked whether the membership drive signaled the 'saffron party' going independent in Punjab's political scenario, Sharma said every party had a right to expand its wings and BJP was doing the same to strengthen the party.
Strictly instructing workers to meet the targets, Sharma said the senior leadership would monitor the drive and evaluation of workers would be done on the basis of efforts they put into making the drive successful.
"Don't even dream of getting any post in the party's administrative structure if you failed to meet your targets," Sharma clearly pointed out.
December 5-7: Camps to be held in each ward in all municipal corporations across the state
December 8: Legal cells to hold camps outside court premises in each district and sub-division
December 9-11: Mahila Morcha to install tents outside religious institutions
December 12-14: All municipal committees across the state to be covered
December 15-17: Cover all educational institutions
December 18-20: Market areas, grain markets, industrial areas to be targeted
December 21-30: Villages and minority sections to be covered
December 31: Campaign to end before new year with camps across market areas in the state