The BJP's nationwide 'Maha Sampark Abhiyan', which was launched by Prime Minister Narendra Modi on May 1, also got off the ground in Punjab.
BJP's senior leader and cabinet minister from Madhya Pradesh Kailash Vijayvargiya announced the launch of the abhiyan in the border state here on Sunday. He is the all India in-charge of the ambitious programme which aims at projecting Modi in every household of the country.
Announcing the launch at a meeting of select members of the Punjab unit of the party, Vijayvargiya said the basic motive of the programme was to "connect scientifically" with the over 10 crore members that the BJP had as of now, and at the same time, with every household in the country. Around 15 lakh from this 10 crore members have been selected for taking the programme to every household.
"Our aim is to establish a cadre-based mass party. We aim to increase our base and make our presence felt in every nook and corner of the country," he said.
At the meeting, he displayed a pro forma which the BJP members will get filled from every new member that has become a part of the BJP. This pro forma contains the family background, their profession and the educational qualifications.
Vijayvargiya explained that the motive of the programme was also to tell every household in the country the last one year's performance of the Modi government. The policies and initiatives taken by the government would be explained in detail to the people, he added.
He said the BJP hoped to cover every household in the next three months. However, if need be, the duration could also be increased, he added.
"The states where the BJP is in power or is part of a coalition, the achievements of the state governments can also be highlighted," he added.
The party has prepared folders on the achievements of the Modi government and these will be used for this programme. The folders besides being in Hindi will also be available in the regional languages.
The BJP leader said the programme besides strengthening the party's base also aims at projecting Modi and his one-year performance.
Later, while talking to HT, Vijayvargiya said, "We will project the positive side of Modi. We will not carry out a negative campaign against anyone during the abhiyan."
Others who addressed the meeting included state BJP chief Kamal Sharma and national secretary Tarun Chugh. A number of cabinet ministers from the state also attended the meeting.