British photographers' celebrates identity of Sikh men | punjab | Hindustan Times
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British photographers' celebrates identity of Sikh men

punjab Updated: Jun 20, 2014 21:16 IST

To celebrate the identity of the modern Sikh men, two British photographers are putting up an exhibition to showcase the diversity in styles of how the Sikh beard and turban are worn in modern Britain.

Last month, UK photographers Amit and Naroop posted the campaign for their photo series "The Singh Project" a collection of 35 photographs of different Sikh men, sporting the traditional beard and turban. With 10 days left in the campaign, they reached beyond their goal of £7,000 (about $12,000 US) and announced that they'll officially be opening the ‘Singh Exhibition’.

In a video posted on their Kickstarter campaign, Naroop said, "The idea for the project came to them when they noticed the beard becoming a fashion statement. We saw beards were being worn by a lot of young, trendy looking people and all of a sudden a beard is considered to be cool."

They went on a "Singh hunt" and found subjects through family, friends and local temples.

"Every time there was a different person with different outfit and from different part of the country with different job as well," Amit said.

“Completing the project gave us "sense of pride" and was a reward for us, being a Sikh ourselves. We are not typical orthodox with a beard and turban," said Naroop.

"It was great to see these men to come into our studio with their new cool look, their identity was so strong that it reinforced our belief in our religion and made these images so personal to us," he added.