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‘Educational institutions should provide relevant information online’

HT Correspondent, Hindustan Times  Chandigarh, May 24, 2014
First Published: 12:06 IST(24/5/2014) | Last Updated: 12:10 IST(24/5/2014)

A digital marketing seminar ‘HT Campus Digi Wise’ focused on helping educational institutes of tricity fine tune their strategy was organised at Hotel Shivalik View, Sector-17, on Friday evening.

The seminar, organised by and Google India, saw a large number of representatives of private as well as government institutes participate.

While introducing the seminar, business head Ruchir Arora said that the organisation has so far held 8–10 seminars in different parts of the country to educate various educational institutes to evolve a marketing strategy for themselves.

Addressing the seminar, Arora said that the idea behind the move was to educate people about the emergence and strengths of the digital media, and how parents and students could use it as a tool to select institutes for higher education.

“According to a study conducted last year 60% of parents and students searched web before selecting institutes for higher studies,” said Arora, underlining that educational institutes should provide details of infrastructure, reputation and fees, among other things online as these are most searched for.

Speaking at the seminar, Google India strategic partner development manager Nikhil Menon said that India was the second highest country in the world in terms of internet users, adding that consumer behaviour continued changing with the changing times.

“The people want clear information on the website of institutes. Gone are the days when parents and students would make visits to institutes,” he said, adding this was the reason behind the change in the advertising world.

He added that a large number of people now made their decisions by educating themselves through online means.

“With changing consumer behaviour, the institutes need to come up with more relevant information on their websites as it affected the decisions of consumers,” he said.

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