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HindustanTimes Sat,27 Dec 2014

I, me, myself syndrome: Nothing sells like a selfie

Vikramdeep Johal, Hindustan Times  Chandigarh, May 18, 2014
First Published: 11:25 IST(18/5/2014) | Last Updated: 19:13 IST(18/5/2014)

Surely it was the selfie that did the trick for Narendra Modi. That Kodak moment, when MoNa (enough of NaMo) showed that he was truly, madly, deeply in love with himself, convinced most of us that Mother India was now in safe hands.

But why did he have to take his own picture, when any of his countless supporters, including one LK Advani, could have easily done it? Probably, he didn’t trust anybody to do as good a job as himself. Or maybe, no one offered to do it, fearing the big man’s wrath if the clicking didn’t click.

The ‘I, me, myself’ syndrome is not confined to our brand-new PM. To some extent, we are also members of this megalomaniac club. Nothing has brought out the Narcissus in us more blatantly than the selfie, which was named the ‘Word of the year’ by Oxford Dictionaries in 2013.

While the basic term is too famous, there are several variants that can also make it big. I have churned out a few from my overworked imagination.

Cellfie: For this one, you need two smartphones: one to click the selfie and the other to capture yourself in the act.

The purpose is to flaunt your better-of-the-two cellphone before a global audience, never mind the EMIs you are paying for it. But please don’t feel jealous of your phone if it gets more Likes than you.

Gulfie: No less mouth-watering than the kulfi, this is for those who have the dimples to pull it off. Popularised by the khaas candidate of the Aam Aadmi Party, Gul Panag, it prompted her BJP rival Kirron Kher to mock this latest fad infecting the young generation.

But Mummyji had to eat a humble pie later, when her own party’s not-so-young PM candidate was bitten by the selfie bug.

Illfie and wellfie: Whether you have common cold or cancer, you need all the sympathy of the online world. Bedridden and unattended, you may not have enough strength to lift a glass of water from the bedside table, but you must draw upon your sinking willpower to click an illfie and upload it instantly.

The get-well-soons will quickly make you forget that nobody has come in person to enquire about your health. And once you are better, it’s time for a wellfie and saying thanks to all those who stood by you, virtually.

Hellfie: If you swear by JP Sartre’s line, “Hell is other people”, go for this one. Here, you post a picture of somebody you detest the best, be it your boss at home or in the office, with Photoshop horns jutting out of the head concerned.

All the Likes make you dislike the person even more, if that’s possible (Statutory warning: Hellfies can be injurious to your professional as well as marital health).

Rebelfie: Strictly for the self-effacing types who hate the very concept of selfie. Register your protest by uploading your photo with a hand covering the whole face, Manoj Kumar style.

The idea is to conceal rather than reveal your George Clowney looks. But ironically, this is yet another selfie, whose main aim is the same: grabbing eyeballs, or rather, I-balls. The more the Modier.

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