With an aim to encourage people to vote in the general elections 2014, radio network, 93.5 Red FM has associated with the Election Commission of India.
The idea is to motivate more and more people to vote in the upcoming general elections. Red FM will support the
Election Commission of India in urging people, especially the first-time voters, to come out on the polling day and exercise their franchise to elect the 16th Lok Sabha.
Under the association, Red FM would run a mega election awareness campaign called 'Dabaa Ke Bajaa', during the polls to reach out to the masses, said Akshay Rout, director general, Election Commission of India,
"We are proud to have taken Red FM on-board to promote voters' participation in the electoral process. With over 814 million registered voters this time, there is no better medium than radio to reach out to the masses and get them cast their vote. Red FM, with its stations across the country, will help us in connect with people, especially the first-time voters," added Rout.