From homemakers to doctors, professors and ex-servicemen, common man has extended unequivocal support to advocate Harvinder Singh Phoolka, thereby becoming the "brain and spine" of the Aam Aadmi Party (AAP) candidate from Ludhiana Lok sabha constituency.
Going with the essence of the AAP, the house rented by Phoolka in Sarabha Nagar is open for public. Not only do people come to register their complaints on various issues, but the public feel free to give suggestions and even volunteer to take up election-related duties.
Conceiving innovative ideas to successfully carry forward the campaign against the rivals with deep pockets and muscle power is not a tough task for Col (retd) JS Gill and Gurvinder Singh Kang.
The two happen to be classmates of Phoolka from PAU.
"A lot goes into evolving a plan to reach put to people with limited resources, but we have come up with a three-tier system, christened as leap-frog, wherein three sets of teams chalk out and execute public meetings," said Col Gill.
Col (retd) CM Lakhanpal, Dr HS Cheema, Rajpal and Bachhu Grewal, along with various other team members, manage office affairs and keep an account of every activity carried out on field and off field.
With its first-ever contest in Ludhiana, AAP does not have a mass base of workers like other conventional parties. Thus, they are dependent on volunteers, and Kamlesh Jain is an expert, who is providing methodical training to volunteers.
"I have adopted the system for training, which was successful in Delhi assembly elections. Learning from Delhi experience we have reformed the volunteer training and the results will say it all," said Jain.
Where on one side, a team of young AAP volunteers have carried on with door-to-door campaign in urban areas, groups of mature professionals, including Dr Ravinder Pal Singh, Brig (retd) ES Thind, Gopi Sharma and Sukhdev Singh, are elemental in mass contact programmes with rural populace.
AAP has shifted its prime focus to rural areas keeping in mind the approaching harvesting season, which will make it difficult for candidates to contact people in villages.
The party is known for its jingles and sharp retorts for which Kulwinder Walia, a budding writer takes the credit in Ludhiana.
"Na bhukki te na darru te, vote pavegi jhaaru te......" is a recent slogan that has drawn attention from various quarters.
Some names like Parminder Singh, Deepinder Singh and hockey Olympian Hardeep Singh Grewal have also mobilised support in favour of Phoolka.
Last but not the least, Phoolka's wife Dr Maninder Kaur, daughter Prabhsahay Phoolka and his California-based sister Paramjit Kaur, are three women, who in addition to being excellent managers, add a humane touch, making the environment stress-free.