Social media websites have been turning out to be one of the important tools in election campaigning here.
Leaders have been spending hefty money on a daily basis to run their campaigns.
Confirmed sources revealed that Congress candidate from Patiala Preneet Kaur has been spending around `5,000 per day, while her counterpart Deepinder Singh Dhillon has been spending `5,500 to run social media campaigns on daily basis.
AAP, a trend-setter in the Delhi general assembly election, is making use of social media as indispensible tool, is way behind in Patiala in digital campaigning.
With election date coming nearer, both Preneet and Dhillon have been focussing on uploading their personal content. Both the candidates are continuously uploading media reports and clipping content pertaining to hits and flops of the rallies to score over each other.
They are taking assistance from graphic designers to design their photographs.
Though Preneet and Gandhi have mentioned about their social website accounts in nomination papers but Dhillon has said that he has no email or social media account but he has been continuously spending money for his Facebook page.
One of members of the media certification and monitoring committee said that social media account handlers of the both the candidates have been approaching them on the daily basis to get prior approval regarding the content to be uploaded on their pages.
“The total expenditure can be calculated once they submit official bills issued by the Facebook authorities, including expenditure for advertisements and other content,” said one of the members.
When contacted, deputy commissioner Priyank Bharti said their teams were continuously scrutinizing social media content in order to keep a tab on the model code of conduct violations.
Dhillon has already been served notice for code violation after he uploaded advertisement without the authorities’ consent.