Domestic cycle expo attracts international traders

  • HT Correspondent, Hindustan Times, Ludhiana
  • Updated: Mar 14, 2015 17:45 IST

The third edition of the cycle expo, that would be organised from April 3 to 5 has received several queries from United Kingdom, United States, Thialand and China. The expo was to be organised for the domestic market but the organisers are surprised over significant queries from the companies from other countries to participate in the expo.

The Relle brand from UK, Trek from USA and Merida from Italy would showcase their cycle models at the expo that would be the major attraction for the city residents. Around 2,000 dealers are expected to visit the expo. Even bicycle rally, games and stunt show will be organised for the visitors.

Cycle manufacturers from Ludhiana are already excited over the expo that would be mainly organised by Annex Media. With the capacity of accommodating 150 brands, 70 brands have already consented to participate in the expo.

In the past, the event witnessed attendance of a large number of dealers from across the country. However, the presence of Chinese and Taiwanese companies with high-end technology would also be interesting to witness.

Director and organiser of Annex Media, Surinder Brar said the platform of expo, that was set for the domestic market, is now getting the attention of international players. He said with the changing trends of high bicycle market, now international players are approaching them and the arrangements are on for the making the expo a grand success.

He stated that the expo would be organised with support of different industrial organisations and associations.

From domestic brands Hero Cycles, Avon Cycles, Atlas, Ti Cycles, Sk Bikes, Neelam Cycles, Ralson India, SK Agarwal and Company, Kohinoor Cycles, Vishvkarma Industries, Big Ben Exports would participate. Other bigwigs would include Heroeco Tech Limited, Metro Tyres, Speedway Tyres, Arpan Cycles, Eastman Industries, Vishal Cycles and Everbest Cycles.

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