E-tailing the new buzzword among urban consumers

  • Sukhpreet Singh, Hindustan Times, Ludhiana
  • Updated: Aug 28, 2014 14:46 IST

Ludhiana: In the last few years advances in web technologies have seen an exponential growth in e-commerce with more and more people opting to buy goods and services online. Some of these internet-based marketplaces have created whole new categories of retailing that did not even exist just a few years ago. The surge in online shopping has been characterised by strong consumer demand and the ever increasing number and type of services.

People are now aware about the many online retailers like Amazon, eBay, Flipkart, Myntra and OLX where can buy almost anything. E-tailing is only going to become more popular as time goes by and consumers become more comfortable about the security and on-time delivery of their purchases.

Searching for a house or a room to buy, sell or rent? There are now several real estate portals available around the city which help people to search for properties according to their requirements without approaching any brokers. Online portals offer a wide range of options including apartments for rent or sale, hostel availability, paying guest accommodation, land and commercial properties for sale/lease and more.

Mohinder Singh, a local real estate agent, said: “Our business has been in the dumps ever since city residents began looking for suitable residential accommodation. People now prefer to rent out a house by posting an ad on these sites rather paying a commission for the transaction to a property dealer”.

However, these online marketplaces are often vulnerable to consumer fraud. Scams also threaten the security of consumers often by targeting their personal information, leaving them at risk to threats such as financial loss or identity theft.

Simranjeet Singh, a frequent user of e-commerce sites, said “Many e-tailers use false and misleading advertising and deceptive business practices that often dissuade people from using online shopping websites.”

Surinder Singh, who sells used cars, said: “Since the past one year the second hand car business has seen a drastic change due to e-commerce portals like OLX and Quikr. Many city residents now prefer to buy or sell vehicles on these websites”.

Jagjot Singh, a frequent user of e-tailing sites, said: “I’ve bought and sold many things on these websites. Although

sometimes the items that I had ordered turned out to be fakes I still feel e-commerce portals have proved to be a great boon”.

Meanwhile, Ravinder Rawat, a local lawyer, said: “Online fraud is punishable under various sections of the Information Technology Act, 2000 as well as the Indian Penal Code”.

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