Former brand ambassador Ishita Uppal upset at new choice | punjab | Hindustan Times
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Former brand ambassador Ishita Uppal upset at new choice

punjab Updated: Jul 22, 2015 12:53 IST
HT Correspondent

Ishita Uppal, appointed as the brand ambassador of the campaign against female foeticide during the Congress government in Haryana, addressing the media in Panchkula on Tuesday. (Sant Arora/HT)

Ishita Uppal, appointed by the Congress government as the brand ambassador of Haryana against female foeticide, is unhappy with the decision of Bharatiya Janata Party (BJP) government to appoint actor Parineeti Chopra as the brand ambassador of ‘Beti Bachao-Beti Padhao’ campaign.

Uppal was designated as the brand ambassador by the then chief minister Bhupinder Singh Hooda in 2009.

Addressing the media at her residence in Panchkula, Uppal said the government was in talk with her for making her the brand ambassador of the ‘Beti Bachao-Beti Padhao’ campaign, and that the government had cheated her by taking the proposals prepared by her for the campaign.

Uppal said even though a huge amount of money would be spent on the actor, she would not be able to devote the time required for the campaign due to her busy schedule.

Giving an example of Madhuri Dixit, who was previously roped in as the brand ambassador of the same campaign, Ishita said the Bollywood star failed to even conduct a single programme for spreading awareness.

Ishita said she conducted more than 40 programmes in 10 districts of the state for spreading awareness against female foeticide.

Her father, DK Uppal, said she did not get any financial support from the government for the campaign and had to sell their car to fund the campaign.

DK Uppal also alleged Haryana chief minister Manohar Lal Khattar for mistreating them. “Around three months back, we were invited at the CM house but the CM left without meeting us,”alleged Uppal.

In 2013, she said, she had also received an offer from the then Gujarat chief minister Narendra Modi for running the campaign in the state.

Haryana women and child development minister Kavita Jain, in a press statement, stated Parineeti was Haryana’s daughter, who achieved fame by the sheer hard work. She said though officially no agreement had been signed with Parineeti so far, she had accepted the proposal and would work as a role model.

Who is Ishita Uppal

Ishita Uppal was 10-year-old when she associated herself with female foeticide cause. She has inspired numerous people to take an oath against the practice. In 2009, the UT declared her Haryana’s ambassador to lead the mission against female foeticide and global warming. Her efforts were rewarded when in the same year she set out on an expedition in seven districts of Haryana and one district of Punjab to deliver lectures on female foeticide and plant trees.