Instead of meeting voters on Facebook and Twitter, the Aam Aadmi Party (AAP) now will gather them at Haryana's chaupals, over hookah.
From an technology-driven strategy that worked in urban-centric Delhi, the rookie party has switched to a traditional plan to woo the common man in Haryana's rural nooks for mandate in the state elections next year. Hookah, the smoking pipe, is a rural culture, and to the AAP it's a way of passing on its message of political alternative from mouth to mouth.
"When elders start any conversation over hookah, the message travels," Navin Jaihind, national executive member of the party, stated here on Monday. "It is in sync with the rural culture. Hookah works in rural Haryana the way Facebook and Twitter work in cities," said the man from Rohtak.
The AAP's plan is to organise mass-contact program in villages, to speak to groups assembled over hookah, about clean politics, against voting in the name of caste and region, and combating price rise and corruption.
Posing faith in the AAP's innovative approach, political observers said if the rookie party could make a historic debut in the national capital, it could turn tables in Haryana as well. Haryanavis are a sizable population in Delhi, and their voting pattern is bound to be similar, a political observer has said.