To promote the postage culture and philately once, the Jalandhar department of posts is going to initiate a new scheme under which the users will be able to post a stamp bearing a photograph of their own or their family on the letters.
The scheme titled ‘ My Stamp’, has reportedly proved a success in other parts of the country following which it is being launched in Punjab from Jalandhar.
The scheme is likely to be launched in the third week of the current month.
“My Stamp requires only ID proofs issued by any state or central government departments. The personalised postage stamps are achieved by printing a thumbnail photograph of the customer’s images along with logos of institutions or images of artwork, heritage buildings, famous tourist places, historical cities, wildlife or other animals and bird alongside the selected commemorative postage stamps,” says Amrita Badhan, head of philately department of posts in Jalandhar. A display exhibition for promoting this scheme was organised in Kapurthala district last month.
A separate desk will be positioned in the office to facilitate on-the-spot photographs and printing of the stamps. The service will cost 300, including printing charges, and will contain 12 stamps on a single frame with four patterns to choose from. Just like other stamps, these personalised stamps can be pasted on envelopes and greeting cards for postal transmission.
The ‘My Stamp’ concept was introduced during the World Philatelic Exhibition at Delhi in February 2011. Lakhwinder Singh, complaint inspector of the department of posts, said, “Though the service is being launched in Jalandhar to begin with, any person from the region can come to us along with the requisite proofs to get a personalized stamp printed”, he said.