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Going sky-high to woo voters

punjab Updated: Apr 04, 2014 10:25 IST
Neha Arora
Neha Arora
Hindustan Times

Adopting an innovative idea, the district administration would shower pamphlets from a chopper in all parts of the city to motivate voters to cast their vote in the coming Lok Sabha elections.

After running another drive to mobilise young voters through Systematic Voters Education and Electoral Participation (SVEEP), the district administration is ready with specially designed pamphlets that would be showered across the city from a chopper.

Varun Roojam, district electoral officer and deputy commissioner, said the district administration has sent a proposal to the chief electoral office of the state to adopt this idea throughout the state. “Our idea has clicked with the chief electoral officer of the state and they are considering to implement the plan across the state soon”, he added.

Roojam informed that approximately 30,000 fresh voters have been registered from the district and the SVEEP programme has been successful in attracting more and more people to register as voters in the district.

“The programme has helped a lot in motivating youngsters, especially in colleges, to register as voters and as a result, a large number of fresh voters have been registered”, said Roojam.

Now, the district administration would also attract people through advertisements of common people on Unipoll.

“We are devising flexes with advertisements having fresh faces of the common people, including women voters, apart from singer Gurdas Mann, the brand ambassador of the district campaign. We will advertise through these ads with illustrations and messages urging people to cast vote on UniPoll, he added.

Besides, colleges have also been asked to organise rallies to motivate the people residing in their respective neighbourhoods.

The rally campaign was launched on Thursday at the Guru Nanak Dev University College, Ladowali road here wherein the deputy commissioner also participated and urged the students to exercise their franchise.