With new tourist destinations adding up in Amritsar, the state government is planning to make these ventures a crowd-puller and ensure that the holy city becomes an ideal tourist hub.
Amritsar recently witnessed high-profile inaugurations of projects such as heritage stretch from Town Hall to Golden Temple, Partition Museum, Sadda Pind and War Memorial. It is now calling for an aggressive publicity campaign to ensure that more tourists should visit the city for at least a couple of days.
Earlier when a tourist landed in the city, they visited the Golden Temple, Jallianwala Bagh, Attari border, and Durgiana Temple; and then leave the city. But with the new tourist destinations, including Golden Temple Interpretation Center, Sadda Pind, Heritage Street, War Memorial, Ram Tirath Complex, Gobind fort (still in pipeline) and Partition Museum, adding up; they will have more places to go to and will thus be held back in the city for more than a day. But there is dire need for an insistent action plan from the tourism department of the state.
Deputy commissioner Varun Roojam said, “State government is already thinking on these lines, thus Amritsar will soon be having tourist information centres that will be providing tourists with detailed information about the new tourism circuit. I will ensure that the tourism department puts up information centres at airport, bus stand and railway station, with an efficient and multi-lingual staff that can communicate well with international tourists as well.”
Roojam said state government has designed all projects with a vision that when tourists step into the city, they should have many tourist destinations to visit so that their stay in the city can be increased, which will overall be beneficial to the economy as well.
“I had a meeting with officials of tourism department regarding the need to run a publicity campaign at largescale, so that people in India and across the globe will know what all we have for them to visit. We have rich heritage and culture to showcase and the tourism department is working on promoting the same. Things are still in pipeline, but the ground work will start soon,” said the DC.
VISITORS THRONG ‘SADDA PIND’
State government’s ambitious heritage village project, now known as ‘Sadda Pind,’ which was inaugurated by chief minister Parkash Singh Badal on November 5, has witnessed an opening with much fanfare, said Ish Gambhir, managing director JMD Heritage Lawns. Gambhir said that on the weekend, as well as Monday, thousands of tourists visited the place. “Our state needs to do publicity campaigns. The tourism department should come up with an aggressive plan for campaigning,” said Gambhir.