In an era of social media and high-tech tools, SAD Lok Sabha poll candidate Harsimrat Kaur Badal has taken to use of traditional pamphlets to gain popularity among urban voters here.
Addressing the rally, she attacked PPP chief Manpreet Singh Badal by terming him as a backstabber and a betrayer and appealed to veteran Congress leaders to join SAD.
It was the first time that banners and posters carrying photographs of BJP leaders including PM candidate Narendra Modi, state BJP president Kamal Sharma and Bathinda president Parminder Goyal along with CPS Saroop Singla were seen on the stage of the poll rally here.
As part of her campaign, Harsimrat invited nearly 200 BJP leaders and workers for dinner on Sunday evening in a hotel of the city.
On Sunday, a team of supporters of Harsimrat remained busy distributing pamphlets among the gathering and passersby.
Pamphlets had long been an important tool of political campaigning and protests and, being a cheaper mode, they had gained popularity in the world of marketing.
Pamphlets also mentioned the achievements of the SAD-BJP government such as round-the-clock electricity supply, 48 reverse osmosis systems, sewerage work, atta-dal scheme, etc.
Though the SAD- BJP alliance failed to fulfil its 2012 assembly poll promise to increase amount of the 'Shagun' scheme up to `30,000, yet it proudly claimed in pamphlets to have spent `2.37 crore benefited 1,578 families in the urban constituency.
Harsimrat attempted to create emotional bond with housewives by reminding them that she herself was a housewife. She said, "I was also a woman like you and used to watch these politicians and MPs on TV along with my children, but I myself reached there because of your support. With my only MPLAD fund of `20 crore, it was hard to provide you a single project, but I managed to get numerous projects and developmental works for Bathinda from the SAD-BJP state government and my father-in-law CM met almost my all demands for development of my constituency."
Aiming her guns at her cousin and rival Manpreet Badal, she said, "Manpreet, who had betrayed his father's brother - chief minister Prakash Singh Badal - can also betray you all. Manpreet backstabbed SAD(B) and then shook hands with the Congress. The scared Congress had left the battleground and now veteran Congress supporters must come and join the Akali Dal to serve the public."